This post was co-authored by Deborah Liebart ( fellow of SCImPULSE Foundation , and late Data Protection Officer of the European Society of Athletic Therapy and Training ) and by Dr Salvatore Cognetti ( fellow of SCImPULSE Foundation , and late  Medical Liaison Program director of the European Society of Athletic Therapy and Training ). It first appeared on DisputatioMagistrorum , and the blog of ESATT . It is associated to DOI:  10.5281/zenodo.4081241 ;  and it is licensed under CC BY 4.0 At a time when, albeit understandably so in the current context, going to a restaurant in Europe involves giving our contact details, and inevitably when new actors are authorized (or even requested) new actions in the data ecosystem we receive news of those data being monetized beyond their original scopes , it is necessary to think about how that data is being collected, processed, and archived.  Therefore, I would like to spare a few words on the text that is at the f...